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Watching the English – Kate Fox
There’s a bit of a vogue at the moment for behavioural psychology in the advertising industry – which is no surprise, it’s a good thing. This book has been around for a while, but stands as brilliant...
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The Laws of Simplicity – John Maeda
As the title suggests Maeda has taken a very practical look at simplicity producing a set of laws which you can view as a tool to understand what I’ve now really learned is the oddly complex subject of...
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Predictably Irrational. The Hidden Forces that Shape Our Decisions – Dan Ariely
Economics is generally viewed from the rational point of view. The assumption is that when faced with decisions, people are capable of thinking about the value of the different options they face before...
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Co-opportunity. Join up for a sustainable, resilient, prosperous world – John...
This is a book that is bang on the moment. Not in a fashionable way though. John has brought together a huge amount of thoughts and resources that a lot of people are being touched by and given them...
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